I guess most of you have heard about the new brand H&M is launching next spring in 10 cities (Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm) + an estore. It is called "And other stories" and will apparently mostly be accessories and beauty products.
I really love the "mood" videos they made so far!
They also have a pretty cool tumblr page http://and-other-stories.tumblr.com/
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